Instagram BIO’s are an important part of your Instagram feed. They're often the first thing people look at when they click on your feed, and if you don't include the right information in them (i.e., your contact details), you could end up losing clients.
But what exactly makes the perfect Instagram BIO? Here, we examine some of our top tips on making your own killer bio.
To edit your Instagram BIO, just go to Edit Profile on Instagram, and then click on the BIO section to edit. Once you're there, here's what to do...
- Be super-succinct
- Who are you?
- Where are you?
- What does your business offer?
- What should people expect to find on the page?
- What you write in your Instagram BIO will depend on what exactly your brand purpose is. It's a good idea to list your location allowing your audience to further identify your relevance.
- Include hashtags
- Include a call to action
It's best to include a call to action (CTA) on your Instagram BIO. This sounds like a marketing term (because it is), however it’s a tangible way to see if what you’re offering is effective. How many people are following up and enquiring?
Think about someone you don't know clicking on your feed.
The ultimate strategy is to add a link that host EVERYTHING. Try Link Tree or Later.com, Link.in.bio feature.
In general, remember that people have a limited attention span online, particularly on Instagram, so keep all of your BIO text short and sweet, and make sure it is easy to scan.
If this task overwhelms you, we are here to help; take a look at this package to outsource your digital makeover.
