Running a hair salon's social media account is like trying to style the perfect updo. It requires the right mix of creativity, a touch of hairspray to hold it all together, and a lot of praying and hoping that your posts hold up even on the windiest days of the algorithm! Sometimes you weather through the storm, but sometimes you create the storm yourself, and that's what we want to talk about today.
As a digital marketing agency in the hair industry, we've spotted quite a few salon owners making social media mistakes, that actually hinder the progress and potential social media offers to a business like a hair salon.
Ghosting the Gram
Crickets...Tumbleweed...Manic posting for a week, then dropping off the face of the earth for a month.... Rings a bell?
Are you guilty of hitting the snooze button on social media ever so often? When the going gets tough, and you've hit a rough patch, social media is put to the side, because you think it's the least important aspect of your business.
You may think this because you haven't experienced social media success yet. And you haven't thought of your clients. How do they think? Do they perceive my brand as inconsistent? Unreliable even?
Your clients crave fresh content every single day. CONSISTENCY is key. There is absolutely no success without it. Therefore, if you practice ghosting, the results you expect from having a social media account for your salon will ghost you in return.
Hashtag Hiccups
Hold your brushes, salon owners, we've seen some wild hashtag concoctions out there.
Avoid using irrelevant or overly generic hashtags like #love or #hair. Instead, weave in some hair-centric gems that relate to the photo itself, the location, your industry. In fact, we've created the ultimate compilation of hair salon hashtags that you can use to mix and match your hashtags according to the content you post.
The amount matters. The frequency matters. The combo of hashtags also matters.
All About You
We get it, you're proud of your salon and your skills, and you should be! But constantly talking about yourself can be a bit like staring at your own reflection all day long.
Imagine how the client feels when all they can read or see is just 'me, me, me' or 'OMG we're so good, you'll die.''
Instead, mix things up like a hair stylist on a sugar rush - share client selfies, team profiles, team recommendations, behind the scenes, heartfelt stories, testimonials, product recommendations...
You get to showcase your talents, but also create a sense of community among your followers.
All Eggs in One Social Basket
You don't use just one brush to style hair, do you?
We know you have your favorite platform, whether it's Instagram, Facebook, or TikTok. But for the love of all things digital... Switch. Things. Up.
Diversify your social media presence to reach a broader audience. Each platform has its unique charm, so mix up your content spells across different platforms.
Socials Sans Strategy
FOCUS. Focus like a magnifying mirror on your pores.
Without focus, your brand will be just another brand struggling to find its place in the digital space.
Are you aiming to increase bookings, promote new services, or engage with your clients? There's all kinds of questions you need to ask yourself in order to develop a strategy.
Remember, a well-crafted plan is the key to unlocking social media success!
We're always here to help you navigate these wild digital lands, rescuing you from pixelated horrors, quirky algorithms and social disappearances worthy of true crime podcasts. Reach out to us whenever you need help!